Multimodal writing: the avant-garde assemblage and other minimal texts

• Autores: Adam Jaworski
• Localización: International journal of multilingualism, ISSN 1479-0718, Vol. 17, Nº. 3, 2020 (Ejemplar dedicado a: Multilingual literacy practices - global perspectives on visuality, materiality and creativity), págs. 336-360
• Idioma: inglés
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• Resumen

  • Taking multilingual, minimal urban texts as objects of its analysis, this paper suggests that language(s) (writing) need(s) to be examined as part of multimodal ensembles (Kress, G., & van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. Arnold). I examine and draw parallels between greeting cards, advertisements, corporate signage and developments in twentieth century avant-garde art, when artists incorporated language (writing) into their assemblages. The data is then linked to the framework of metrolingualism (Otsuji, E., & Pennycook, A. (2010). Metrolingualism: Fixity, fluidity and language in flux. International Journal of Multilingualism, 7(3), 240–254. https://doi.org/10.1080/14790710903414331).