L’étiquetage environnemental et social: Quel intérêt pour valoriser l’huile d’olive espagnole en France?

• Yamna ERRAACH ^[1] ; Samir SAYADI ^[2]
  1. [1] Institut National Agronomique de Tunisie

     Institut National Agronomique de Tunisie

     Túnez

     
  2. [2] Institut de la Recherche et Formation Agricole (IFAPA)
• Localización: New medit: Mediterranean journal of economics, agriculture and environment = Revue méditerranéenne d'economie, agriculture et environment, ISSN 1594-5685, Vol. 19, Nº. 2 (junio), 2020, págs. 37-52
• Idioma: francés
• Enlaces
  • Texto completo (pdf)
• Resumen

  • From a perspective of valorization of the Spanish olive oil at the international market, this research tries to determine the benefits of adopting environmental and social labeling of the product. Findings from a qualitative study performed to French consumers, using the Scenario method, confirm that the Spanish olive oil is perceived as a lower quality. Environmental and/or social labeling, through institutional certification, could help to improve the perceived country’s image.