Resumen de From fetishism to narcissism: the ideological appeal of the policies for higher education in Brazil
The attempt of apprehending the transformations imposed upon teaching as a result of the neoliberal logic applied to Brazilian higher education was conducted through case study involving the subjects responsible for their objectivation – teachers. Capitalism in its neoliberal phase affects education which requires investigation so that its specificities be identified. Such study focused upon the apprehension of the totality by the way of the particular. From that perspective, alienation, fetishism, and conscientization are Marxian categories relevant to support the central ideas of the study herein reported which was carried out with teachers-researchers working in a Graduate Program at the Federal University of Para. In order to reach this subjective dimension semi-directive interview was used, with the understanding that work is what integrates psychic life with cognitive life. The assumption, borrowed from the Marxian theory, advocates that consciousness is somehow determined by labor relations. Because educational actions have been uniformized and universalized as a hegemonic proposal, a sidetrack towards the subjects became inevitable. This allows for an access capable of reaching, through the subjective way of consciousness, the concrete terrain of daily social life as a means of material and intellectual production. Results reveal the contradiction present in this action. Fetishism finds its correlate within the psyche of the subjects, narcissism, which amplifies the analysis from a Freudian perspective, and evidence modes of resistance possible to be developed.
