Resumen de Analyses of determinants of hiking tourism demands on the Jeju Olle hiking trail using zero-truncated negative binomial regression analysis
Munhyang (Moon) Oh, Samuel Seongseop Kim, Youngjoon Choi
This study identified the determinants of hikingtourism demands to bridge the gap resulting fromthe absence of evidence in the tourism literature. The main survey was administered throughpersonal interviews with hikers on the Jeju Olle hiking trail in South Korea. The study adoptedzero-truncated negative binomial regressionanalysis to estimate accurately the demands ofhikers who have visited the trail at least once. Theresults indicated that the frequency of visits tothe trail decreases by 49% when hikers set a premium on their tour experience of one unit. Thevisit frequency of tourists who value recreation on the trail was 1.8 times higher than that oftourists who do not. The results will assist trail authorities in allocating budgets, prioritizing theimprovement and maintenance of facilities and services, and providing tailored services andfacilities to hikers.
