The Perceptions of African-American Students: recruitment, retention, and motivation

• Li-Chun Lin ^[1] ; Pender Noriega ^[2]
  1. [1] Montclair State University

     Montclair State University

     Township of Montclair, Estados Unidos

     
  2. [2] Cheyney University of Pennsylvania

     Cheyney University of Pennsylvania

     Borough of West Chester, Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 17, Nº. 2, 2005, págs. 16-23
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This study sought to understand the perceptions of African-American students toward them-selves, their educational preparation, and other perceptions pertaining to the hospitality industry. It is noted that more students looked for positions in the lodging industry than in the food and beverage industry. The results of this study seem to indicate that African-American students have a positive perception toward their educational preparation and their future in the hospitality industry. However, the reality is the industry still faces the challenge of developing minority managers for the industry.