Resumen de An industry-driven model of hospitality curriculum for programs housed in accredited colleges of business: part II
The purpose of this study was to further develop the curriculum model for hospitality programs housed in accredited colleges of business that was proposed by Gursoy and Swanger (2004). This study provides a list of suggested content items for each course recommended in the Gursoy and Swanger model that was derived from a survey of hospitality business industry professionals. The survey instrument that was used to measure the perceptions of industry professionals regarding the importance of course content items in hospitality management curriculum was developed using a four-step procedure. Results of the survey indicated that of the 128 course-content variables assessed, oral communication skills were rated the most important–followed by leadership skills, a clear understanding of profit and loss statements, good work habits, customer service skills, and development of personal and professional ethics. Based on the responses from 328 industry professionals from over 190 companies, a suggested grouping of the course content items for each course was proposed.
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