Ray Kroc: a visionary CEO who reshaped an industry

• Chris Roberts ^[1] ; Linda J Shea ^[1]
  1. [1] University of Massachusetts System

     University of Massachusetts System

     City of Boston, Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 17, Nº. 1, 2005, págs. 5-9
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • America is a country of many entrepreneurs, some more successful than others, but all of whom have strived to live what if referred to as the “American dream.” Ray Kroc is a fine example of an entrepreneur who was able to do just that: live the “American dream.” He built McDonald's Corporation into one of the most successful and most admired companies in the history of the United States. His legacy and actions have had a dramatic influence on hospitality professionals around the world and he is unquestionably an industry pioneer.