An Industry-Driven Model of Hospitality Curriculum for Programs Housed in Accredited Colleges of Business
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Dogan Gursoy [1] ; Nancy Swanger [1]
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[1] Washington State University
Washington State University
Estados Unidos
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- Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 16, Nº. 4, 2004, págs. 13-20
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
The purposes of this study were to measure the perceptions of industry professionals regarding the importance of course subject areas in hospitality management curriculum for a program housed in an accredited college of business and economics, to identify any gaps between the industry needs and the current curriculum of the program, and to propose a model for hospitality curricula. A questionnaire, using a 5-point Likert scale, was sent out to 2339 hospitality industry professionals, with 328 (14.02%) respondents. Of the 40 course subject matter variables measured, ethics was ranked the most important—followed by leadership, preparation for industry employment, internships/industry experience, hospitality management and organization, and operations analysis. A proposed model for curriculum for hospitality programs housed in accredited colleges of business is presented.
