Winchester District, Reino Unido
Arrondissement de La Rochelle, Francia
Sustainability is an important issue facing the tourism and hospitality industry in the twenty-firstcentury. Children are the tourists of the future. However, little is known about how to educatethem to be responsible tourists, in other words, citizens who would be respectful of the desti-nations visited. The present research attempts to answer this gap. To this end, this researchsuggests an innovative education-based approach, taking children as a target and resort mini-clubs as a tool. To the question: Where are the children in tourism research? This study hasprovided evidence that they are still disempowered, and it is even more the case when it comes tosustainability. That said, with the implementation of Principles for Responsible ManagementEducation (PRME) through edutainment activities in mini-clubs’programmes of activities, theycould play a more significant role. Practically, resort mini-clubs’managers need to adopt anambidextrous management approach which would help them not only to enhance the experienceof visitors, but also to potentially increase their revenue.
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