E-Surveying for Hospitality and Tourism Researchers: a Beginner's Guide

• Mills, Juline E ^[1] ; Morrison, Alastair M ^[1] ; Ismail, Joseph A ^[1]
  1. [1] Purdue University

     Purdue University

     Township of Wabash, Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 14, Nº. 3, 2002, págs. 25-35
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • E-surveying is gaining in popularity as a tool for conducting timely research. However, many hospitality and tourism researchers have not begun to use this new and dynamic research tool. This article reviews the basics of e-surveying and provides, using an extensive review of current literature, a top ten list of basic suggestions for hospitality and tourism researchers who are new to the e-surveying concept. The article also explores briefly the main myths associated with e-surveying.