Us Travelers’ Images of the State ff Mississippi as a Tourist Destination
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Hallab, Zaher [1] ; Kim, Kyungmi [2]
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[1] University of Southern Mississippi
University of Southern Mississippi
Estados Unidos
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[2] Southern Illinois University
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- Localización: Tourism analysis, ISSN 1083-5423, Vol. 10, Nº. 4, 2006, págs. 393-403
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
This study looks at US travelers’ perceptions of Mississippi as a tourist destination—for both past visitors and nonvisitors. A descriptive analysis of participants’ sociodemographic characteristics and their images of the mentioned destination is provided. MANOVA analysis indicated some differences in the images portrayed by US travelers who have experienced the destination in the past and those who have not. In addition, chi-square was undertaken to find out whether past visitations to Mississippi had an influence on participants’ future intentions to visit the mentioned destination. The findings revealed some variations in regard to the image of Mississippi between past visitors and nonvisitors. It was also revealed that past visitation does have an effect on one’s intention to visit/revisit the destination. Practical and theoretical implications are provided.
