Resumen de An Empirical Validation Of The Travel Balance Approach As An Alternative To The Tourism Area Life Cycle
Rex S. Toh, Habibullah Khan, Irene Siew-Len Yap
The product life cycle (PLC) has long been used as a planning and management tool to identify customers, make strategic marketing decisions, and plan ahead. The PLC concept was modified by Butler to apply to tourism destinations by way of the tourism area life cycle (TALC), which was then operationalized by Haywood to apply to countries. Recently, Toh, Khan, and Koh proposed a travel balance approach (TBA) as a superior alternative to the TALC in terms of predictive ability and completeness. The present article attempts to empirically validate and extend the TBA with tourism statistics from 18 countries, and then characterizes each of the stages of the modified tourism life cycle for predictive and planning purposes, all within the context of sustainable tourism.
