Resumen de Comparison and Contrast of Push and Pull Motivational Effects on Trip Behavior: an Application of a Multinomial Logistic Regression Model
Gyehee Lee, J.T. O'Leary, Sun Hee Lee, Alastair Morrison
Within the context of the multidestinations and multiactivities, the present study focused on the comparison between the push and pull motives in terms of the influences on destination choice and vacation activity of German pleasure travelers to the US, Canada, and Asia. Employing a multinomial logistic regression and OLS regression techniques, this study assessed the effect of each motivational factor on destination choice and vacation activity participation. The effect of other independent variables, such as length of stay, travel budget, travel mode, and sociodemographics, was also investigated. The results of this study indicated that: (1) in general, pull factors exerted more influence on destination choice than push factors, and different pull factors motivated travelers to select different destinations, (2) motivational factors were the most significant determinants among others, and (3) a typology of vacation activity patterns based on need-satisfying property of motivation may exis
