Towards New Skill Requirements for Destination Organizations: an Exploratory Study
-
Harald Pechlaner [1] ; Matthias Fuchs [1]
-
[1] University of Innsbruck
University of Innsbruck
Innsbruck, Austria
-
- Localización: Tourism analysis, ISSN 1083-5423, Vol. 7, Nº. 1, 2002, págs. 43-53
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
- Dialnet Métricas: 1 Cita
-
Resumen
The main weaknesses of alpine tourism are generally described as inadequate company sizes, limited cooperative marketing and management of destinations, as well as slow rates of professionalization among tourism management organizations. Mature markets as well as new competitive conditions due to globalization, liberalization, and deregulation are leading to a number of significant changes in the situation of nonprofit tourism organizations. Consequently, new expectations of stakeholders due to benefit deficits, as well as an increasing multiplicity of tasks, cause inappropriate priorities with regard to tourism marketing and product development and lead to incorrect and distorted trend perceptions. Reinforced by high levels of disintegration, lacking coordination and low market efficiencies, tourism organizations in Europe's alpine regions presently appear hardly able to cope satisfactorily with these new market challenges. The more management in tourism organizations becomes aware of their altered environment, the more likely they will be convinced of the vital importance of efforts for internal organizational developments and investments in human resources. To obtain partial answers to the question as to whether tourism organizations have the organizational capabilities in terms of adequate human capital and decision-making systems and procedures for the regime of the “new tourism,” a survey was undertaken in 2000 among 37 local and regional tourism boards, asking for a self-assessment of ideal versus existing levels of qualification, skill, and competency. This article demonstrates that tourism organizations not always do a sufficient amount of environmental scanning to find out the changed business environment with respect to “new tourism.”
