Resumen de Investigando el efecto de la pandemia del Covid-19 en la frecuencia de uso del mobiliario y las preferencias del consumidor

Ahmet Genc, Rahim Merdan

• español

  Nuestro propósito en este estudio ha sido determinar cómo la pandemia COVID-19, que ha sufridoel mundo entero, afecta al mobiliario de jardín. Nuestra hipótesis antes de empezar a trabajar era ésta. Creíamos que la gente que estaba encerrada en sus casas durante la larga cuarentena tendría más interés por el mueble de exterior y de jardín. Por este motivo, llevamos a cabo una encuesta consistente en 30 preguntas para medir los hábitos de consumo. Se investigaron los datos sociodemográficos de 472 personascon diferentes niveles socioeconómicos para muebles de jardín y hábitos de uso durante la pandemia, a través de la aplicación de Google encuestas.En nuestro estudio descubrimos el interés creciente derivado de la larga estadía en el hogar y que las personas deseaban renovar su mobiliario de jardín

• English

  The COVID-19 pandemic is an important issue that affects the whole world today. We investigated the reflection of consumer preferences in the furniture industry. Our purpose of doing this study is to identify how the COVID-19 pandemic, which affects the whole world, affects park and garden furniture preferences. Our hypothesis before we started the study wasso; we had the opinion that people who stayed indoors/houses for a long time due to quarantine would increase their interest in park and garden furniture. For this purpose, we conducted a survey consisting of 30 questions to evaluate consumer habits. Within the scope of our research, the socio-demographic data of 472 individuals from different socio-economic (Lower / Middle / Upper) backgrounds were investigated for indoor and outdoor garden furniture and usage habits during the Covid-19 Pandemic period, by using Google surveys application. Survey technique was used to obtain research data.In our study, we found that people's interest in nature has increased due to spending long times indoors because of the COVID-19 pandemic. We also found that people's desire to renew their park and garden furniturehas increased due to quarantine.