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Polish immigrants in southern Brazil and the impact of World War II: reflections of local memory

  • Autores: Thaís Janaina Wenczenovicz
  • Localización: War and propaganda in the XXth Century / María Fernanda Rollo (ed. lit.), Ana Paula Pires (ed. lit.), Noémia Malva Novais (ed. lit.), 2013, ISBN 978-989-98388-1-9, págs. 40-47
  • Idioma: inglés
  • Enlaces
  • Resumen
    • The Second World War was the most significant conflict of the twentieth century, either by the degree of military technology or by the unprecedented mobilization that were undertaken the people, assuming as true example of total war . The conflict went out of the trenches and moved up so fast and spread to various fields (economic , diplomatic , political , social , cultural ), making the home front one of the most important scene of war . In this new kind of war the support and loyalty of the population became decisive in the development of the conflict, thereby giving a key role to the advertising. Thus, the war came to readers, listeners and viewers who were transformed into soldiers without weapons, essential pieces in war industries and the maintenance of morale.

      Poland was the scene of the beginning, middle and end of the conflict during World War II. This situation has decimated a significant portion of the population, leading another part to a mass escape, transforming the country from a multiple battlefronts, where the belligerents sought through advertising to get the sympathy and support of the Polish population to their causes.

      This work will focus on the analysis of journalistic texts announced on International Affairs called the Journal Daily News (1925-1945). The focus of the research will be directed to the message and the imagery of the texts, without forgetting the balance quantity. Efforts will be made to show how advertising was used to criticize the opponents, while the values defended were known . The uplift of the machines of war and strife in their respective military conquests also had their spaces in the newspaper, at least while the conflict is found deadlocked. It also will be shown, how news involving the European journals reflected in the national press and consequently were received by Polish Immigrant Centers in South of Brazil


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