Qualitative Comparative Analysis of Travel and Tourism Purchase-Consumption Systems

• King, Robert L. ^[1] ; Woodslde, Arch G. ^[2]
  1. [1] University of Hawaii
  2. [2] Carroll School of Management
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 5, Nº. 2-4, 2000, págs. 105-111
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • A purchase-consumption system (PCS) is the sequence of mental and observable steps a consumer undertakes to buy and use several products for which some of the products purchased lead to a purchase sequence involving other products. Some researchers recommend the use of qualitative comparative analysis (i.e., the use of Boolean algebra) to create possible typologies and then to compare these typologies to empirical realities. Possible types of streams of trip decisions from combinations of five destination options with six travel mode options and four accommodation categories, three accommodation brands, five within-area route options, and four in-destination area visit options result in 7200 possible decision paths. The central PCS proposition is that several decisions within a customer’s PCS are dependent on prior purchases of products that trigger these later purchases. In this article, four additional propositions are presented for examination in future research. To examine the propositions and the usefulness of the PCS framework for tourism research, qualitative, long interviews of visitors to an island tourism destination (the Big Island of Hawaii) were conducted. The results include strong empirical support for the five propositions. Several suggestions for future research are offered.