Nueva Zelanda
The phenomenon of the “long-term, budget" traveler has been conceptualized as a distinctive form of escape from mainstream “institutionalized" tourism flows. A common characteristic of studies focusing on this market has been the tendency to treat these travelers as a homogenous consumer group. In Australia and New Zealand these travelers are commonly referred to as the “backpacker" market. Our discussion reveals heterogeneity within this group, and our discussion of “traditional long-term travelers" and “mainstream backpacker" groups examines the diversity of underlying values influencing travel motivations and their respective forms of consumer behavior.
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