This article explores the notion of tourist consumption of cultural landscapes through the medium of the organized tour. It poses that as tourist space is both organized and consumed, it is socially constructed and continually acquires new meanings. The organized tour is often characterized as the epitome of “the destination bubble," a term used to describe the physical and cultural isolation that tourists experience from their environments and social integration to their group. The tour itinerary and seeking knowledge about the destination are of critical importance, but the extent to which cultural tour participants interact with and learn from transient destination images is little understood, and this concern is one of environmental cognition. The technique of route mapping is considered as one avenue of research that deserves greater recognition
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