Methodological Considerations in Multicultural Research

• Becker, Cherylynn ^[1] ; Murrmann, Suzanne K. ^[2]
  1. [1] Washington State University

     Washington State University

     Estados Unidos

     
  2. [2] Virginia Polytechnic Institute and State University
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 5, Nº. 1, 2000, págs. 29-36
• Idioma: inglés
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• Resumen

  • Globalization occupies an increasingly dominant role in tourism and hospitality development. Thus, interest in conducting global research with consumers from multiple cultures is a natural direction for researchers involved with the hospitality and tourism industries. This article identifies and explains the criteria that are necessary to establish validity in multicultural research projects. The article emphasizes those areas where procedural specifications have been established to address the concerns unique to conducting comparative research across cultures and nations. Topics addressed include conceptual and functional equivalence, instrument development, sampling techniques, and data analysis.