Linking Corporate Social Responsibility (CSR) and Organizational Performance: the moderating effect of corporate

• Kuldeep Singh ; Madhvendra Misra ^[1]
  1. [1] Indian Institute of Information Technology

     Indian Institute of Information Technology

     India

     
• Localización: European Research on Management and Business Economics, ISSN 2444-8834, Vol. 27, Nº. 1, 2021, págs. 60-64
• Idioma: inglés
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• Resumen

  • The study empirically investigates the relationship between corporate social responsibility (CSR) andorganizational performance from the perspective of European multinational firms. Further, the studyexamines the effectiveness of corporate reputation as a moderator on CSR-organizational performancelinkages. Final data comprised 340 responses collected from senior executives/managers working in Euro-pean multinational firms. A two-stage approach was used to analyze the association: stage 1 involvedtheoretical model construction using the strategic paradigm of literature; in stage 2, hierarchical regres-sion analysis was performed to examine the relevant relationships. Results have shown that CSR, whenexercised towards external stakeholders, influences organizational performance. Moreover, this influ-ence has been found to vary between well-established, reputable firms and business firms with weakerreputations