Changes in Social Communication as a Tool of Social Work under the Influence of Digitalization

• Mitchuk, Olha ^[1] ; Penchuk, Inna ^[2] ; Podluzhna, Natalіia ^[3] ; Malovichko, Olena ^[4] ; Shirobokova, Olga ^[4] ; Tregub, Angelina ^[2]
  1. [1] Department of Social Communications, International University of Economics and Humanities Academician Stepan Demianchuk, Ukraine
  2. [2] Department of Journalism and Ukrainian Philology, Classic Private University
  3. [3] Department of Economics, Accounting and Taxation, Donetsk National Technical University
  4. [4] Department of Social Philosophy and Management, Zaporizhzhya National University

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• Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 39, Nº 3, 2021 (Ejemplar dedicado a: SUSTAINABLE ECONOMICS)
• Idioma: inglés
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  • Modern society is a complex multilevel system in which many people coexist with their values and problems. And not all contemporary society members can adapt to its many rules, so sometimes people find themselves outside the community and need the help of social services. The study aims to improve social work tools as an element of social communication under the influence of digitalization. As the research has shown, changing conditions of reality make their adjustments to all aspects of society, including social work tools: they should be modern, relevant, effective, promising and long-term. The COVID-19 pandemic has highlighted society's challenges and social work to help people overcome personal and social hardships more than ever. To do this, the authors studied the features and tools of social work, analyzed social communication through social work prism, and suggested ways to improve social work. Thus, the authors proposed the Algorithm for enhancing the organization and conduct of social work through social communications and a methodology for calculating the effectiveness of social work, which are convenient to implement digitally. The developed measures will significantly improve the organization and conduct of social work.