The influence of tourist risk perceptions on travel intention to mega sporting event destinations with different levels of risk
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[1] University of North Texas
University of North Texas
Estados Unidos
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[2] University of Georgia
University of Georgia
Estados Unidos
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- Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 27, Nº. Extra 3, 2021 (Ejemplar dedicado a: Sports and Tourism: Economic Impacts), págs. 419-435
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
While hosting mega sporting events brings various benefits to the host regions from the increased number of tourists, one of the main factors that deters tourists is the various types of risks associated with international travels. The sport tourism literature has highlighted terrorism riskand political instability as major concerns that impact travel intentions. This study examined and compared the influence of tourists’ risk perceptions on travel intentions across mega sporting event host destinations with different levels (i.e. apparent risks, less imminent risks, and uni-dentified risks) of such risks. Data were collected from 571 potential tourists via an online survey software and analyzed using a structural equation modeling technique. The results indicated that perceived terrorism risk significantly influenced the tourists’ travel intentions. Tourists’ terrorismrisk perceptions toward South Korea (apparent risks) most significantly impacted their travel intentions, followed by general destinations outside of the United States (unidentified risks), while political instability was not significantly related to travel intentions. These findings offer practical implications for mega sporting event organizers
