Mediating and moderating effects in golf tourism: Evidence from Hainan Island

• Huimin Song ^[1] ; Jamie M Chen ^[2] ; Yibin Chen ^[3]
  1. [1] Huaqiao University

     Huaqiao University

     China

     
  2. [2] VU University Amsterdam

     VU University Amsterdam

     Países Bajos

     
  3. [3] Sun Yat-sen University

     Sun Yat-sen University

     China

     

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• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 27, Nº. Extra 3, 2021 (Ejemplar dedicado a: Sports and Tourism: Economic Impacts), págs. 510-526
• Idioma: inglés
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• Resumen

  • This article examines the relationship between golf activities and tourist perceptions and intentions using data from 592 golf tourists on Hainan Island, China. The results obtained from structural equation modeling show that the attractiveness of the destination can improve the identity of the location, and both factors significantly increase the travel intentions of golf tourists (i.e. revisit intentions and word-of-mouth recommendations). The results also show that place identity has significant mediating effects between destination attractiveness and travel intentions. In addition, the results reveal that the disposable income of golf tourists has significant moderating effects on the attractiveness of the destination, the identity of the destination, and the intention to revisit. This study has some important economic implications for golf destination management. Golf course managers can improve the attractiveness of the destination and strengthen the identity of the location to enhance the behavioral intentions of golf tourists.