Estimation of Enterprise’s Investment Attractiveness in the Conditions of Development

• Mohylova, Anastasiia ^[1] ; Grybyk, Igor ^[2] ; Hlivinska, Yuliia ^[3] ; Kudinova, Iryna ^[4] ; Stepanenko, Marharyta ^[5] ; Torishnya, Lyudmila ^[6]
  1. [1] Department of Marketing and International Management, OLES HONCHAR DNIPRO NATIONAL UNIVERSITY, DNIPRO
  2. [2] Department of Management of Organizations, LVIV POLITECHNIC NATIONAL UNIVERSITY, LVIV
  3. [3] Department of International Relations and Tourism, KYIV INTERNATIONAL UNIVERSITY, KYIV
  4. [4] Department of Tourism, Hotel Business and Agroconsalting, NATIONAL UNIVERSITY OF LIFE AND ENVIRONMENTAL SCIENCES OF UKRAINE, KYIV
  5. [5] Department of Economics of Industry, ODESSA NATIONAL POLYTECHNIC UNIVERSITY, ODESA
  6. [6] Department of Public Management and Administration, ODESSA NATIONAL POLYTECHNIC UNIVERSITY, ODESA

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• Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 39, Nº Extra 5, 2021 (Ejemplar dedicado a: Special Issue Innovation in the Economy and Society of the Digital Age)
• Idioma: inglés
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  • Investment attractiveness is an essential element of intensifying investment processes. The high level of investment attractiveness provides a stable inflow of investments into the country, additional revenues to the state budget, a better social environment in the country.As a proposed innovative transformation technology, tools for digitalization of public administration are described, aimed at improving the quality of services provided, harmonizing relationships between public administration entities, and optimizing and redistributing powers from state to municipal authorities.The article's primary goal is to develop a toolkit for assessing the investment attractiveness of an enterprise in the context of development.The authors studied the theoretical basis, analyzed the current state of investment activity in Ukraine. Based on the analysis, a methodology for the integral assessment of the investment attractiveness of an enterprise was proposed. The proposed method has the following advantages: an integrated approach, coverage of a large set of indicators and coefficients, accurate mathematical calculation of the indicator, which serves as a criterion for assessing investment attractiveness, allows you to consider the dynamics of indicators over several years.