Personnel Behaviour Management Through Social Communications

• Tkachenko, Olena ^[1] ; Zhylenko, Iryna ^[1] ; Poplavska, Nataliya ^[2] ; Mitchuk, Olha ^[3] ; Kuzmenko, Halyna ^[4] ; Zolyak, Viktoriya ^[5]
  1. [1] Sumy State University

     Sumy State University

     Ucrania

     
  2. [2] Department of Journalism, Ternopil Volodymyr Hnatiuk National Pedagogical University
  3. [3] Faculty of Journalism, Academician Stepan Demianchuk International University of Economics and Humanities
  4. [4] Institute of Economic Development Studies, Kyiv National Economic University named after Vadym Hetman
  5. [5] Department of Social Communications, Academician Stepan Demianchuk International University of Economics and Humanities

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• Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 39, Nº Extra 5, 2021 (Ejemplar dedicado a: Special Issue Innovation in the Economy and Society of the Digital Age)
• Idioma: inglés
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  • Today is characterised by the formation and development of an open, civilised society; there are fundamentally new forms of communication-based on the social and personal partnership, competition, legal and social foundations of formal equality of all citizens, the rational regulation of social relations. The quantity and quality of communications are continually growing, a significant number of people are involved in the communication process, the relationship between individual communications becomes close, the action of communications whose network has reached a global scale is growing. Modern communication society is characterised by a constant increase and globalisation of communications. The consequence of this development of society is the extremely limited financial resources, significantly narrowing the range of measures and tools to improve the management of the organisation as a whole and its staff, in particular, on the one hand, and changes in the emotional and mental spheres of the employee. Therefore, in their study, the authors considered the concept of communication, types of communication, their impact on the management process of the organisation and identified the role and functions of social communications in personnel management. The authors studied and analysed the methods of personnel management in detail. Based on the theoretical and methodological analysis, the authors proposed a system for managing the behaviour of staff through social communications; proposed a matrix for the distribution of responsibilities and this system and proposed a method for evaluating its effectiveness.