Research on the Pricing Model about Online Celebrity Economy

• Autores: Yuqi Li
• Localización: Applied Mathematics and Nonlinear Sciences, ISSN-e 2444-8656, Vol. 5, Nº. 2, 2020, págs. 519-530
• Idioma: inglés
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• Resumen

  • With the continuous development of China’s Internet economy, the model of grasping Internet economy benefit is diversified. Since 2016, the online celebrity economy has formed a trend of Internet marketing, and the online celebrity economic industry chain further has established along with the further development of MCN institutions. The relationship among the overall industry upstream and downstream sectors become closer and closer and even appear the trend of vertical cooperation. This paper is aimed at expressing the pricing mechanism of the online celebrity industrial chain and applies game theory and mathematical analysis to propose a reasonable pricing model