Cross-border health care services as inward internationalization

• Cotta de Mello, Renato ^[2] ; da Rocha, Angela ^[1] ; Pacheco, Henrique F. ^[1]
  1. [1] Pontifícia Universidade Católica do Rio de Janeiro

     Pontifícia Universidade Católica do Rio de Janeiro

     Brasil

     
  2. [2] Coppead/UFRJ (Universidade Federal do Rio de Janeiro)
• Localización: Revista Eletrônica de Negócios Internacionais: Internext, ISSN 1980-4865, ISSN-e 1980-4865, Vol. 16, Nº. 3, 2021 (Ejemplar dedicado a: Setembro - Dezembro), págs. 306-306
• Idioma: inglés
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• Resumen

  • Purpose: The research aimed at investigating the pre-conditions and the decision-making process by which physician-entrepreneurs adopt CBHCS as part of their business.

    Method: The study uses the case method of investigation.

    Main results: Results showed that, in the cases studied, international experience and international networking are relevant characteristics of the physician-entrepreneur, besides country reputation, cultural and language similarities, and physician reputation. In addition, the decision processes of the physician-entrepreneurs in these organizations are based on an effectual logic. The offer of cross-border health care services was a combination of given means and contingencies, which helped the entrepreneurs to discover, or to create, the opportunity, and then develop it.

    Relevance/originality: The research combines the literatures on effectuation and inward internationalization to study the decision-making process of adopting CBHCS by medical clinics.

    Theoretical contributions: The study contributes to the literature by identifying certain pre-conditions and providing an in-depth analysis of the use of effectual logic by physician-entrepreneurs in their decision-making process of adopting CBHCS.