The paper is focused on analysing English and Russian nicknames of persons functioning in everyday communication and mass media. Nicknaming context is viewed in this research as: 1) a verbal environment of a nickname; 2) non-verbal (extra-linguistic) circumstances in which a nickname occurs. Thus it includes motivation, evaluative and functional information, the facts concerning the sphere and the circumstances of nickname generating and use, characteristics and attitudes of the people involved in nicknaming practices. In reality this information is presented partially, implicitly as nicknames emerge and function in oral colloquial discourse characterised by fluency, spontaneity and irreversibility. As a result nicknaming environment can be analysed on the basis of secondary contexts created as a reaction to a request to motivate a nickname. Secondary nicknaming contexts available for a researcher can be taken from: 1) offline resources (questionnaires, print media); 2) online resources, e.g. internet discussion sites as well as news sites reporting about celebrities. Further on, the paper deals with the structure of nicknaming contexts extracted from the aforementioned resources with a special focus on the commentaries concerning pragmatic, cultural and psychological peculiarities of nicknaming such as social behavior patterns, attitudes and opinions, culturally predetermined motivations.
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