Resumen de Targeting cruise ships:: A study of security perceptions around terrorism
This exploratory paper set out to ascertain three main important data regarding security and cruise travel. Firstly, whether people actually paid attention to security and whether a lack of security bothered them. Secondly, how each gender perceived security issues. And thirdly, what are individual’s personal views on terrorism. In general, this study is about security in the hospitality and tourism industry. Particularly, it is about the cruise sector. It is about how the sector views security: is it just another additional requirement that needs to be complied with or do cruise operators genuinely care about their customers and want to protect them.
The answers to the above mentioned three main areas, will be useful for customers of cruise holidays when making their cruise holiday decisions, and it is also important information for cruise operators. The findings will inform cruise operators about the expectations of their customers and since the data is broken down to gender levels, it will provide them with useful information about how to market their offerings to each gender. So, in essence, the findings here will help with strategic planning in terms of operations (security) as well as marketing
