Resumen de The Relationship of Sustainability Reporting and Share Prices with a Mediation of Green Invention: A Conceptual Review Paper

Uzair Bhatti, Noralfishah Suleiman

• Corporate Social Responsibility is considered to be an important part of company’s strategy. European and western countries are seriously improving the social, environmental, and economic practices to become a sustainable representatives. Firms which are implementing sustainable practices, likely to have a better business performance and brand image. Furthermore, Companies all over the world are encouraged to invest in the sustainable projects to build a better reputation to attract more investors. Besides, recent studies also showed that the investment in sustainable projects is considered to be a sunk cost for the company which discourages the investors to invest. The higher management needs to consider the investors behavior before investing in sustainable projects. The current study proposes a conceptual model to understand the investor’s behavior especially when management decides to promote the sustainable initiatives. This study will develop into a concrete hypothesis which will explore the shareholders reaction to the sustainable projects especially with mediation of green invention. The resulting model from the study will be taken as useful guide for adopting the sustainability initiatives which shows it will affect the share performance.