Antecedents and Consequences of Souvenir Authenticity

• Li, Xiangping ^[1] ; Yang, Fiona X ^[1] ; Lau, Virginia Meng-Chan ^[1]
  1. [1] Macao Institute for Tourism Studies
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 26, Nº. 4, 2021, págs. 363-376
• Idioma: inglés
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• Resumen

  • This study aims to examine the relationships between souvenir authenticity and its antecedents, as well as its consequences, using a consumer-based model of authenticity. A quantitative survey was conducted with tourists visiting Macao, and a valid sample of 275 tourists was used for data analysis. Empirical results indicate that there is a positive relationship between souvenir authenticity and its antecedents, namely souvenir-purchasing motivations. In addition, souvenir authenticity is positively related to its consequences, including existential authenticity, cultural destination image, and destination loyalty. While the results lend support to the consumer-based model of authenticity in the context of souvenirs, the findings also offer some practical implications for souvenir retailers as well as destination marketers.