Resumen de Proposed Theoretical Framework for Virtual World Adoption
Shalini Chandra, Yin-Leng, Theng, May O. Lwin, Schubert Foo Shou-Boon
Despite the fact that companies are seeking to gain competitive edge by spending on new ventures in Virtual Worlds, they are still unsure about the effective adoption and usage by the intended organizational members. This paper proposes a theoretical framework for user adoption of the threedimensional (3-D), internet-based simulated virtual space called virtual worlds (VWs). The proposed preliminary model is an extended diffusion of innovations (DOI) model with new constructs deemed significant in the domain of virtual world innovation. Thus, along with the DOI constructs of relative advantage, complexity and compatibility, the factors that emerged as salient predictors of VW adoption are perceived enjoyment, perceived critical mass and trust. The paper contributes to the existing research on VWs and adoption of new technologies by presenting a detailed description of the factors influencing VW adoption and by giving proposition for future research in this emerging area of research.
