Effects of Destination Image on Revisit Intention: The Intermediate Role of Satisfaction & Words of Mouth (Empirical Evidence in Ho Chi Minh City, Vietnam).

• Phi, Ho Dinh ^[1] ; Quang, Thanh Ngo ; Thi Phuong, Thao Huynh ^[2] ; Linh, Nhon Nguyen ^[3]
  1. [1] PHAN THIET UNIVERSITY
  2. [2] GIA DINH UNIVERSITY
  3. [3] Department of Science and Technology of Binh Thuan province

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• Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 40, Nº 1, 2022 (Ejemplar dedicado a: Sports Analytics within Sports Economics and Management)
• Idioma: inglés
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• Resumen

  • Most of the tourist destinations are facing tourist loyalty and expanding market share. Research on factors influencing visitor satisfaction and revisit intention to the tourist destination has not been given sufficient attention, especially the relationship between destination image and satisfaction, word of mouth, and revisit intention. This is a challenging problem for tourism researchers and managers. This study uses a survey of 350 domestic tourists staying at least 3 days in the city and applying a structural modeling approach in the analysis. The results reveal that factors of the destination image positively impact satisfaction, word of mouth, and revisit intention. Components of the destination image include (i) Cognitive image; (ii) Affective images; and (iii) Tangible images.