A Framework of Brand Management to Build Business Strategies as a Function of Market

• Kittisak Jermsittiparsert ^[1] ; Phong Thanh Nguyen ^[2] ; Quyen Le Hoang Thuy To Nguyen ^[2] ; Vy Dang Bich Huynh ^[2] ; K. Shankar ^[3]
  1. [1] Ton Duc Thang University

     Ton Duc Thang University

     Vietnam

     
  2. [2] Ho Chi Minh City Open University

     Ho Chi Minh City Open University

     Vietnam

     
  3. [3] Alagappa University

     Alagappa University

     India

     

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• Localización: Opción: Revista de Ciencias Humanas y Sociales, ISSN 1012-1587, Nº. Extra 21, 2019, págs. 1163-1179
• Idioma: inglés
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