Resumen de The Valorization of the Surface Waters on the Inland Regions in Differentiated Tourism Products: The Offers of Estrela Geopark Territory (Portugal) and the Strategies of Qualifying the Destination

Gonçalo Poeta Fernandes, Hugo Gomes

• The purpose of this study is to address the importance of water resources in tourism and leisure activities, to establish a framework of activities in inland waters and their meaning in the territory of the Serra da Estrela, namely within the scope of Estrela Geopark. Recognizing tourism as one of the pillars of a UNESCO world geopark, the image and brand of this destination is enhanced by the classification obtained, which drives the strengthening of partnerships; collaboration and cooperation between stackholders; the appreciation and diffusion of its heritage and culture; encouraging increased visitor numbers, consumption of goods and services, and decreasing seasonality of tourism. The attraction of its waters for tourism and leisure activities represents a resource for the strengthening of the economic activities within the region with concrete effects on trade, hotels, and local restaurants, in view of the practices involved, the natural and cultural contexts that the territory offers, and the opportunities for new activities.