Small Businesses: Like a Sign of Innovation and Sustainable Development in the Community Tourism Centers in Santa Elena
-
Sarabia Molina, Myriam Yolanda [1] ; García Espinoza, Lupe Cecilia [2] ; Mendoza Tarabó, Arnaldo Efrén [1]
-
[1] Universidad Estatal Península de Santa Elena
Universidad Estatal Península de Santa Elena
Ecuador
-
[2] Universidad de Guayaquil
Universidad de Guayaquil
Guayaquil, Ecuador
-
- Localización: Innovation and Entrepreneurial Opportunities in Community Tourism / Jakson Renner Rodrigues Soares (aut.), 2021, ISBN 9781799858911, págs. 15-36
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
-
Resumen
Small tourism enterprises play a key role in generating income and local development of a community in rural areas through community tourism (TC) ideas, services, processes, and products. These have been generated in the communities of San Pedro, Valdivia, Dos Mangas, and Sacachún from the province of Santa Elena, which deserve to be registered through empirical research. The results show that the population is interested in working towards the sustainable development of its natural and cultural resources. This interest is transforming the tourist activity in their responsible daily lives, and they are committed to caring for the environment. Therefore, the people’s own lifestyles are highlighted in a scene of tranquility and harmony
