Resumen de The lacunar nature of the transmedia narrative: a transmeaning reading
The technological expansion and adoption of multimedia technologies generated a different kind of reader and created new practices of consumption, reading, interaction with content. An example of such transformations is the transmedia franchise that construct fictional universes in transmedia narratives (JENKINS, 2009). The transnarratives emphasizes multiliteracy on various media platforms, highlighting the subject's competencies to cross and a reading in a transmedia path, a traversal (LEMKE, 2010), and to build what we call a “transmeaning”. The production of meaning in transmedia is still an obscure question in the area's studies. According to Jay Lemke, the transmedia narrative has a lacunar nature, there are gaps of content, gaps left in a media which can be filled in another media. For this reason, this lacunar structure and traversals can generate divergences in the construction of global meaning because the transmedia process creates an asymmetry of information and produces a semantic contamination (Pouilloux, 2012). Therefore, the transmedia meaning has a heterogeneous nature. In our object, the transmedia of Game of Thrones, there is a complementary relation between the books and the television series. In this object, the reader makes sense from a new type of meaning that transits between semantic fields, and this is only possible because the process of production and reception of meaning has been changed by new technologies. The purpose of this study is to examine the processes of readers in this case, and to verify how the transreader constructs a “transmeaning” and deals with the heterogeneous meaning.
