Resumen de XESCOM 2019 - Highlights of the symposium - novelty on scientific research
The fourth edition of the XESCOM 2019 (International Symposium on Communication Management) was hosted by the Faculty of Arts and Humanities of the University of Porto on April, 26 and 27 in the city of Oporto, Portugal. It was organized with the collaboration between the University of Porto, IMMAA (International Media Management Academic Association) and PIMENED (Integrated Mentor Project, Enterprise Spirit and Business Models in Digital Edition). On this edition new topics related to the creative industries and entrepreneurship in the digital era were added to the main areas of study. The symposium aggregated both expert conference and communications from international researchers. The conference themes were communication, management, media, creative industries and entrepreneurship in the digital age. This report aims to briefly summarise the most relevant insights that both industry experts and researchers have contributed to XESCOM’ 2019.
