To measure the healthcare professionals’ (HCPs) behavioral outcomes (knowledge, attitude, intentions, and behaviors) about specific health information resources available online in order to determine the stage of behavioral change using social learning theory. A cross-sectional survey was conducted in 36 District Headquarter Hospitals (DHQs), 89 Tehsil Headquarter Hospitals (THQs), 293 Rural Health Centers (RHCs), and 2455 Basic Health Units (BHUs) in Punjab, Pakistan. The survey population comprised of rural HCPs (e.g., physicians, surgeons, and gynecologist) working in primary and secondary healthcare facilities of Punjab province, Pakistan. The results of the study concluded that majority of the HCPs’ knowledge of online healthcare information resources is limited. However, their attitude and intention towards using the online healthcare information resources for day-to-day clinical practice is positive. The study recommends a need to launch promotional and educational activities through which HCPs’ interest and awareness about online healthcare information resources and services should be persuaded.
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