Polish Multimodal Far-Right Discourse. Election Spots of Grzegorz Braun
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Kosman, Marcin [1]
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[1] Universidad de Warsaw
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- Localización: Concepts, Discourses, and Translations / Barbara Lewandowska-Tomaszczyk (ed. lit.), Marcin Trojszczak (ed. lit.), 2022, ISBN 9783030960988, págs. 187-204
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
The present paper discusses the discourse of Grzegorz Braun, one of the leaders of Confederation Liberty of Independence and the founder of Confederation of the Polish Crown—a reactionary and openly monarchist formation. In the paper, three election spots were analyzed: two recorded during the 2015 presidential campaign, one—during the 2019 Gdańsk mayoral campaign. In order to investigate Braun’s discourse, Discourse-Historical Approach (DHA) was applied. This approach allows for the inclusion of socio-historical contexts into the analysis. A special attention was devoted to visual rhetoric and multimodality as scholars have recently emphasized the need of expanding research to multimodal artifacts (Kress, 2012; Leeuwen, 2017). In order to investigate Braun’s rhetorical and visual strategies with regard to his discursive ethos, Ahuactzin Martínez’s et al., (2015, 2017, 2020) methodology was applied. The results indicate that Grzegorz Braun discourse was fairly consistent and he focused on positive self-presentation and delegitimizing his opponents among who are LGBT communities, mainstream politicians, and bureaucracy.
