A hierarchical representation study on personal motives of summer holiday seekers: the case of Italy during the Covid-19 pandemic

• Zira Hichy ^[1] ; Marco Platania
  1. [1] University of Catania

     University of Catania

     Catania, Italia

     
• Localización: Enlightening Tourism: a pathmaking journal, ISSN-e 2174-548X, n. 2, 2022, págs. 600-626
• Idioma: inglés
• Enlaces
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• Resumen

  • Using a method that examines goal setting, this study investigates the reasons people take a holiday during the ‘COVID summer’. Participants were 141 Italians that completed a questionnaire during summer 2020.

    The results revealed 13 reasons for taking a holiday: ‘Family/Friends’, ‘Attachment’, ‘Relax’, ‘Fun’, ‘New experiences’, ‘Increasing knowledge’, ‘Overcoming general stress’, ‘Overcoming lockdown stress’, ‘Present wellbeing’, ‘Future well-being’, ‘Enrichment’, ‘I like it’, and ‘Socialising’.

    Revealing connections between reasons, the hierarchical structure revealed that the principal reasons for taking a holiday during the COVID summer are tied to gaining future well-being, maintaining close relationships, and enhancing personal growth. These results are useful for defining tourism destination policies in the post-pandemic phase.