Revisión de literatura sobre marcas verdes y sostenibilidad.
- Autores: Jimmy Sinisterra Obregón, Magda Zarela Sepúlveda
- Localización: Revista de Ingenierías Interfaces, ISSN-e 2619-4465, ISSN 2619-4473, Vol. 4, Nº. 1, 2021, págs. 85-102
- Idioma: español
- Enlaces
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Resumen
- español
Cada vez más empresas han optado por prestar mayor atención a los temas relacionados con la sostenibilidad, y una manera de hacer visibles estos esfuerzos es mostrarse como marcas verdes. Dada la importancia del tema, este artículo pretende efectuar una revisión de literatura en el tema de marcas verdes y sostenibilidad.
- English
More and more companies have chosen to pay greater attention to issues related to sustainability, and one way to make these efforts visible is to show themselves as green brands. Given the importance of the subject, this article aims to carry out a literature review on the subject of green brands and sustainability. To achieve this objective, a search was carried out in the Web of science (WoS) and the results obtained were organized and analyzed using the metaphor of the tree of science. The documents were classified into three categories, classical, structural and recent, which allowed us to know the evolution of this important area of knowledge.
- español
