Tuan Phong Ly, Daniel Leung, Lawrence Hoc Nang Fong
Homestay accommodation; implicit self-theory; entitytheorist; incrementaltheorist; repeated stay
This study applies implicit self-theory as a theoretical lens to investigate whether guests’inclination to use homestays in future trips is contingent on their implicit beliefs of the reality.Based on an analysis of data obtained from 30 in-depth interviews, most of the homestayguests who are entity theorists will use homestays again because they had a positive previousexperience and felt that they are receiving good value for their money. The primary reason ofthose who decide not to use homestays again is a poor prior experience. The homestay guestswho are incremental theorists will use homestays again because homestays can offer learningopportunities. However, privacy concern is the key reason that inhibits their inclination to usehomestays in future trips. The current researchfindings echo the tenets of implicit self-theory inthe realms of risk sensitivity, outcome- versus process-orientation as well as reliance (or non-reliance) on past experience. It is recommended that homestay hosts gain a betterunderstanding of their guests based on their implicit beliefs and thereby adaptively managingfuture visitations
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