A business model innovation process for tourism: findings from a literature review

• Koseoglu, Mehmet Ali ^[2] ; Tomy Andrianto ^[1] ; Brian King ^[2]
  1. [1] Universitas Negeri Semarang

     Universitas Negeri Semarang

     Indonesia

     
  2. [2] Hong Kong Polytechnic University

     Hong Kong Polytechnic University

     RAE de Hong Kong (China)

     
• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 47, Nº. 5-6, 2022, págs. 583-590
• Idioma: inglés
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• Resumen

  • This paper reviews existing concepts and frameworks to propose a business model innovationprocess (BMIP) applicable to tourism businesses. A comprehensive literature review and contentanalysis is conducted by selecting, studying and coding applicable articles. The authors havereviewed 41 business model innovation (BMI) related papers, of which 14 are BMIP specific andfour examine the phases of innovation in detail. Noting the lack of scholarly resolution aboutthe most appropriate approach to business model innovation, the paper seeks to enhancecurrent theories. Afifth and additional step is proposed to accommodate an essential extensionof the existing model into the tourism context–continuous evaluation and improvement. Theproposal offers business leaders the potential to benefit from a comprehensive understandingof the business model innovation process, including how to adapt to new conditions