Ove si dimostra che il transmedia storytelling è il pronipote dell’intertestualità

• Stefano Calabrese ^[1]
  1. [1] Università di Modena e Reggio Emilia
• Localización: Moderna: semestrale di teoria e critica della letteratura, ISSN 1128-6326, Vol. 23, Nº. 1-2, 2021, págs. 37-48
• Idioma: italiano
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• Resumen

  • The Proof that Transmedia Storytelling is a Descendant of Intertextuality · In the 1980s, intertextuality represented the beginning of a process of brotherhood and creolization between homomedial texts. This however was just the first, moderate beginning of a process that, thanks to the digital turning point, would have led not only to the progressive overlapping of author and reader, broadcaster and recipient, but above all to the liquid, inevitable interchange between different media. This is the so-called transmediality: the term implies a movement through the media in direct relationship with a new type of subjectivity that favors a mobility of which grassroot creations are particularly emblematic. The contribution intends to highlight the new forms of seriality widespread in the transmedia world, with particular attention to the innovations made by the amateur works of fanfictioners. In fact, if the so-called transmedia storytelling constitutes a narrative form that perfects and integrates the user experience with new and distinct information, in the case of fanfiction the question becomes even more complicated: the media market is becoming increasingly transmediated precisely because fans can follow multiple paths through a multimedia universe.