Understanding British and Danish sailing tourism markets: an analysis based onKano’s Evaluation Matrix

• Christensen, Camilla Paaske ; Ye Shen ^[1] ; Jithendran Kokkranikal ^[2] ; Morrison, Alastair M. ^[2]
  1. [1] California Polytechnic State University

     California Polytechnic State University

     Estados Unidos

     
  2. [2] University of Greenwich

     University of Greenwich

     Reino Unido

     
• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 48, Nº. 1, 2023, págs. 30-42
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Sailing tourism is deemed to be a significant tourism activity and economic contributor. Without anadequate assessment of the impact of marina attributes on tourist satisfaction, sailing destinationsmay not be able to map out successful marketing strategies and effectively increase destinationattractiveness. Therefore, this research examined the marina attributes that impact thesatisfaction of British and Danish sailing tourists, by adopting independent-samplest-tests,Kano’s Evaluation Matrix (KEM) analysis, and the calculation of customer satisfaction coefficients.This research found differences between the British and Danish sailing tourists’perceptions ofmarina attributes. The British sailing tourists place greater importance to safe sailing experience,while the Danish appear to place more emphasis on the service amenities and recreationalopportunities. Thefindings of this research are of benefit to the sailing industry and destinationcommunities as it gives an insight into the factors that are necessary to provide higher levels oftourist satisfaction and consequent improvements to socioeconomic benefits from sailing tourism