Starting with an analysis of the card game “Belote” while also invoking the marketing strategy called “buzz” and utilizing the linguistic resources of the French language, I enact a conceptual approach to the issue of announcement that may serve as a prolegomenon to this topic. More than just making the necessary differences among “announcement”, “that which does the announcing” and “that which is announced”, I insist on two facts: (1) that every announcement is announced, is an annunciator announcement and announces itself; and (2) that the announcement creates (the) event, has an impact, and happens without having a precise announcement to make.
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