Examining the relationship between customer-perceived value of night-timetourism and destination attachment among Generation Z tourists in China
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Yangyang Jiang [1] ; Fangzhe Hong [1]
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[1] University of Nottingham Ningbo China, Ningbo, People’s Republic of China
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- Localización: Tourism recreation research, ISSN 0250-8281, Vol. 48, Nº. 2, 2023, págs. 220-233
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
Night-time tourism leverages unique tourism opportunities posed by the night and stages the hostdestination at night as a core tourism attraction. The present study investigates the relationshipbetween customer-perceived value about night-time tourism and destination attachmentamong Generation Z tourists. An online survey administered among Chinese Generation Zconsumers who had participated in night-time tourism activities within the last one yeargenerated 286 valid responses. The partial least squares based structural equation modellingapproach was applied to test the research hypotheses. The results show that emotional value,epistemic value, green value, and perceived safety each positively affect destination attachment.Whereas the influence of functional value, economic value, and social value on destinationattachment is not significant. The value dimensions considered in this study play a major role inpredicting destination attachment in the night-time tourism context. The implications forresearchers, destination marketing organisations, and policy makers are discussed.
