Oulu, Finlandia
Australia
Malasia
Nueva Zelanda
Risk perceptions associated with the COVID-19 pandemic are significant factors shapingcontemporary tourists’travel behaviour. While the relationship between perceived risk andtourists’decision-making and behaviour in relation to COVID-19 is already a significant area oftourism research, the role of exposure to media outlets in affecting travel intentions has onlyseen very limited attention. This is despite the clear importance of media in influencing riskperceptions and travel behaviour in general. This study proposes a framework linking crisismanagement, healthcare system, solidarity and destination marketing shaped by mediaexposure to post-pandemic travel intentions. This research lays a foundation for future researchon media exposure and tourists’travel behaviour in times of crisis.
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